Category: Advertising

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European Regulators Announce Probes Against Google, Apple, and Meta (the 1st set of investigations under the European Union’s Digital Markets Act Antitrust Law)

The European Union’s Digital Markets Act (DMA) and the Digital Services Act (DSA) signify major regulatory shifts that are likely to have global repercussions, affecting not only how tech giants operate but also how digital advertising and marketing practices are conducted worldwide, including in the US. Brand marketers and advertisers in the US should prepare for a landscape where transparency, data privacy, and ethical advertising practices become more prevalent.