When ROAS tanks, most marketers panic in the wrong direction.
They start rewriting ad copy
Or changing bids
Or rebuilding audiences
…but here’s the truth, if your post-click path is broken, nothing upstream will save you.
If your ad promises X and your landing page delivers Y, you’re not underperforming (you’re misleading) and that kills ROI faster than bad targeting ever will.
Before you touch campaigns, ask yourself:
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Does this landing page continue the ad’s story?
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Is the call to action crystal clear, above the fold, and built for the right device?
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Is the load time killing my conversions before I ever get the chance?
Most of the time, fixing alignment beats fixing bids.
Start there.
If you’re running paid media and want your dollars to stretch further — this is the stuff most people overlook.
MOST CONTENT BLENDS IN.
MINE MAKES YOU UNIGNORABLE.
I ghostwrite authority for people who should already be known.
I build authority, not content.
If that resonates, my page is for you.
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