What are listicles?

Listicles are articles written in list format, typically featuring numbered or bulleted points.

They are designed to be easy to scan, engaging, and highly shareable.

Examples include:

  • “10 Game-Changing Marketing Strategies for 2025”
  • “7 Reasons Your Google Ads Aren’t Converting (and how to FIX them)”
  • “5 Personal Branding Mistakes That Kill Your Credibility”


Listicles work well because they provide digestible chunks of information, appeal to short attention spans, and create a structured way to present insights, tips, or arguments.

Their effectiveness is actually why they’re widely used in content marketing, journalism, and social media to drive engagement and traffic.