What’s the difference between informational, transactional, navigational, and commercial keywords for SEO

Here’s a simple way to understand the difference:

Informational Keywords: People use these when they want to learn something or get information.

Example: “How to bake a cake” or “What is SEO?”

 

Navigational Keywords: These are used when people already know where they want to go and need help finding it.

Example: “Facebook login” or “Nike website”

 

Transactional Keywords: These show that people are ready to take action, like buying or signing up.

Example: “Buy iPhone 15” or “Sign up for Netflix”

 

Commercial Keywords: These are used when people are researching before they make a decision.

Example: “Best laptops under $1000” or “Nike vs Adidas running shoes”

 

Think: Info = Learn, Navi = Go, Transact = Buy, and Commercial = Compare