Here’s a simple way to understand the difference:
Informational Keywords: People use these when they want to learn something or get information.
Example: “How to bake a cake” or “What is SEO?”
Navigational Keywords: These are used when people already know where they want to go and need help finding it.
Example: “Facebook login” or “Nike website”
Transactional Keywords: These show that people are ready to take action, like buying or signing up.
Example: “Buy iPhone 15” or “Sign up for Netflix”
Commercial Keywords: These are used when people are researching before they make a decision.
Example: “Best laptops under $1000” or “Nike vs Adidas running shoes”
Think: Info = Learn, Navi = Go, Transact = Buy, and Commercial = Compare
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I’m Ivan Jimenez, a digital marketer with over a decade of experience in marketing and advertising (and the creator of this website).
This is my passion project… helping people create highly optimized content designed to position them as authorities in their space so they can land higher paying jobs that actually appreciate their value, attract amazing clients, and live their best favorite life.
If your goal is to become a thought-leader, grow your influence, and allow opportunities to find you (instead of the other way around), then you need to read this right now.