Tag: website optimization

SpyFu: An Honest Review

SpyFu promises to unlock your competitors’ secrets and supercharge your marketing strategy—but does it deliver? After 17+ years in digital marketing, I’ve tested it and found the answer. While it shines for beginners, its limitations make it a no-go for advanced strategies. Discover why it didn’t make my toolkit and whether it’s right for you.

ChatGPT Was Tasked With Designing a Website. The Result Was as Manipulative as You’d Expect—or Was It?

ChatGPT is under fire for using ‘dark patterns’ in web design, but is that really the problem? These strategies, long favored by big brands, are now accessible to small businesses—leveling the playing field like never before. The real question is about ethical responsibility: how can we harness AI’s potential while keeping trust at the center of marketing? Let’s find out…