Tag: programmatic advertising

Programmatic advertising is the fully automated data-driven way of media buying and selling ad space on websites.

Through algorithms and machine learning, brands have the ability to show the right ad to the right customer in real time.

Programmatic advertising transformed the way brands buy and sell ad space. It replaced the traditional, manual process involving RFPs, negotiations, contracts, time, and financial resources.

Most dramatically, it made it possible to measure the ROI of ad campaigns in real time.