Tag: performance marketing

SpyFu: An Honest Review

SpyFu promises to unlock your competitors’ secrets and supercharge your marketing strategy—but does it deliver? After 17+ years in digital marketing, I’ve tested it and found the answer. While it shines for beginners, its limitations make it a no-go for advanced strategies. Discover why it didn’t make my toolkit and whether it’s right for you.

A Complete Manual for Google Ads Bidding Techniques

Explore essential Google Ads bidding techniques, including manual and automated strategies, to optimize ad visibility, maximize conversions, and effectively reach your target audience while balancing bid amounts with ad quality.