Why Are Digital Marketing Services So Expensive?

Why SEO Is So Expensive

A Realtor from Miami Beach recently wrote to me asking why my services were so expensive… which was a surprise because from time to time I do competitive research and I found my pricing to be inline with the lower end agencies yet the results and the products and services, very much inline with the higher end expensive marketing agencies that don’t even take on smaller entities like individual real estate brokers.

That said, I don’t base my pricing based on what others are charging and I consider all my marketing solutions and digital services priced fairly and very competitively, none-the-less.

When I create a marketing solution, I always focus on 3 things.

1. Am I solving a real problem that’s holding people back from growing their business?

2. Can I make it affordable for every kind of business to participate?

3. Will the end product be profitable for the both me and the user?

I know this is a pretty generic response and I’m happy to speak on a specific service or solution further if anyone would like, but overall, this is how my pricing strategy works and it’s worked out very well in the long term for both me and many clients.

I believe the reason it’s worked out so well is because if a product is thought to be overpriced, people simply won’t purchase it and if there’s no demand, I simply won’t take up valuable time, space, or money promoting the service.

To date, I’ve had only a few solutions “pulled” from my offerings list and it’s always been because I wasn’t charging enough or because I found ways to automate parts of the process so I could offer the service even more affordably.

To summarize, my pricing [non-intentionally] is on the lower end of the pricing spectrum (closer to what you’d expect to pay from a marketing company or advertising service that’s just starting out and needs to hone their skills) and even though I could charge 3-4X more, I chose to keep my solutions affordable for every kind of business.

If you have questions specific to any individual product or service I offer, feel free to ask in the comments below.

If instead you want to see what I have to offer, I suggest you start here so I can see what we’re working with and let you know if we’re a good fit for working together and if so, how I can help you grow your business / brand.

All the best,
-Ivan


P.S.: If you found the content of this page (or on any of my channels) helpful in any way, I’d greatly appreciate it if you took a minute to say so here: https://g.page/DIGITALIVAN/review?id

Need Guidance Or Help Tackling Any Of The Above (or other important digital marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and the actual things I recommend to my friends and family-members (no salesy fluff or B.S. and actually affordable)… and then you can decide if you want to do it yourself (I usually provide directions) or if you want to hire someone to do it for you.

Click START HERE if you want to grow your business right now!

      

3 Easy SEO Hacks To Boost Your Google Ranking ASAP

SEO stock image

So, you have done all that you possibly could with your site’s SEO – created quality content, optimized it for relevant keywords, created an XML sitemap, garnered a lot of backlinks, and more. But despite all your efforts, you just can’t seem to break past your competitors in Search engine ranking.

I know that frustrating feeling because I myself struggled with SEO when I first started out. Fortunately, over the years, as my knowledge and experience in the field improved, I was able to devise novel ways to bring about massive improvements. The ones I will be sharing here won’t cost you a lot of time or money and neither requires any technical knowledge. So, without further ado, here are 3 quick SEO hacks to immediately boost your search ranking.

#1: Update Old Content

Search engine value content that is fresh. You can keep writing and producing more content, OR you can just update your existing ones – the latter certainly takes less time but delivers the same set of results.

There are a lot of areas where an old post might need an update. It could be that a certain piece of information is now outdated, or more information on the subject has been made available; it could be mistakes with the grammar, or you could add more visual content to enhance its quality.

Updating old content also changes its date, which potentially translates to a higher click-through rate. It’s a fact that people want the latest, most up-to-date content, and thus, would prefer to click on articles that appear to have been published more recently.

#2: Incorporate a Video

This is one type of SEO that is massively underutilized, but when used correctly, holds the potential to bring a massive jump in your search engine rankings. Incorporating video content helps SEO in three main ways:

Increases CTR: Adding video content has been shown to increase in organic search traffic by an average of 157%.

Lowers Bounce Rate: People spend over twice as long on pages featuring a video than those without

Generates backlinks: Adding video improves the quality of your content, and that generally means more chances of acquiring backlinks. I’m not talking about just a few ones here but hundreds of them if you can pull it off correctly.

As with your written content, the video you add will only work towards SEO if it actually brings something of value to the viewer and provokes a strong enough emotional reaction from their side to incite action (e.g., a comment or share). Keep this in mind when judging what type of video to add to your articles.

#3: Stop Using Huge Images

Sure, they make your content amazing but is it really improving the reader’s experience? Most probably, huge images bring harm instead, and by extension, harming your SEO as well.

How?

Well, huge images mean a significantly higher page load time, and thinking from a visitor’s perspective, it can be incredibly frustrating to click on your article seeking a solution only for it take ages to load up.

Consider doing an audit of the images featured on your website and take note of their file size. If image sizes are too big, optimize their size and re-upload them.

Want more effective ideas on how to improve a site’s SEO? I provide online marketing services for small businesses and Do-It-Yourself (DIY) digital marketers. Start by clicking here to learn more about what I can do for you and your marketing goals.


P.S.: If you found the content of this page (or on any of my channels) helpful in any way, I’d greatly appreciate it if you took a minute to say so here: https://g.page/DIGITALIVAN/review?id

Need Guidance Or Help Tackling Any Of The Above (or other important digital marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and the actual things I recommend to my friends and family-members (no salesy fluff or B.S. and actually affordable)… and then you can decide if you want to do it yourself (I usually provide directions) or if you want to hire someone to do it for you.

Click START HERE if you want to grow your business right now!