Advertising technology (AdTech)

What does Microsoft buying Xandr mean for existing Xandr customers like me?

Microsoft's acquisition of Xandr does not necessarily mean that existing Xandr customers like you (and me) will experience any immediate…

1 year ago

A Unique Perspective on Programmatic Advertising

Programmatic advertising has become ubiquitous in the digital marketing world, allowing advertisers to target audiences with precision and efficiency. However,…

1 year ago

What ever happened with Web 3.0?

The death of Web 3.0 is a cautionary tale of greed, and the consequences that come with it. In the…

1 year ago

Is Making Your Website Handicapped Accessible a Legal Obligation?

Is website accessibility a legal requirement? Yes. According to Title III of the Americans with Disabilities Act (ADA), all public…

1 year ago

What is Web3?

Web3, also known as Web 3.0 or the decentralized web, was is the next evolution of the internet that seeks…

1 year ago

What Is AdTech & How Can You Use It to Reach Your Audience

AdTech is a critical part of running digital marketing campaigns for every successful advertiser / brand. If you’re looking to…

2 years ago

Who are the top programmatic ad networks right now?

The most popular programmatic ad networks right now are: Google Ad Manager Facebook Audience Network Amazon Publisher Services Verizon Media…

2 years ago