Google Ads is an ad platform that lets you place ads on Google’s search engine results pages (SERPs) — plus other Google properties and AdSense partner websites.
It’s a pay-per-click (PPC) advertising model, which means you only pay when someone clicks on your ad. This can be a highly effective way to reach your target audience and drive traffic to your website.
Here are a few reasons why you might want to consider using Google Ads for your business:
1. High Intent Traffic
People who are searching on Google are often looking for a specific product, service, or information. When they click on your ad, they’re showing a high level of interest in what you have to offer, which ultimately leads to them purchasing from you (i.e., conversions and sales).
2. Precise Targeting
Google Ads allows you to target your ads to specific geographic locations, demographics, interests, and even specific keywords that your future customers are searching for. This means you can reach the right people with the right message at the right time.
I have restaurant clients that have specific campaigns only Monday-Friday at lunchtime. I have another client that run ads on mobile devices only, on Wednesdays between 3-4pm because that’s their sweet spot. If you’ve got the time, commitment, the know-how, and you understand how to use data, the opportunities to break industry records with your campaigns are endless.
3. Measurable Results
With Google Ads, you can track the performance of your campaigns in real-time, allowing you to see exactly how many clicks, impressions, and conversions you’re getting. Running highly successful campaigns means using this information to make data-driven decisions and optimizing your campaigns for continually better results.
Data is a critical aspect of running successful Google Ads campaigns. If you don’t have the time, know-how, desire, etc., you’re wasting your money. Worse even, you’re probably paying someone to run your Ads campaigns on autopilot. I don’t like that so if you think this is happening to you, not only will I save you from mediocre results, but I’ll monitor your Google Ads campaigns free-of-charge for 2 full months to let you know if that’s what’s actually happening.
During that time, I’ll tell you know what optimizations your “PPC guy” should’ve been making (and why). I’ll even make the changes for you, also free-of-charge, if you like — contact me if this is you.
4. Flexible Budgeting
Google Ads allows you to set a budget for your campaigns, so you can control your spending and avoid overspending. You can also adjust your budget at any time to increase or decrease your ad spend as needed.
Some retailers I work with spend 80% of their yearly ad budget during their 2-month high season while others keep the floodgates open all year. I’ve also had clients tell me to turn off Google Ads because they were getting too much business and needed to catch up!
Here are a few reasons why you want to hire a professional to manage your campaigns.
- Expertise: A professional Google Ads manager has the knowledge and experience to create effective campaigns that target the right audience, use the right keywords, and deliver highly successful campaigns.
- Time-Saving: Managing a Google Ads campaign is time-consuming, especially if you’re not familiar with the platform, data, etc. Hiring a professional frees up your time so you can focus on other things that are better suited to you.
- Cost-Effective: Let’s be honest, no one likes paying someone else to manage their ad spend however, a professional will save you money by optimizing your campaigns for better performance and reducing wasted ad spend. Over time, you’ll wonder why you ever doubted this or hesitated.
- Continuous Optimization: A professional Google Ads manager will continuously monitor and optimize your campaigns to improve performance and maximize your ROI over time. In all my years, I never saw a client [really] commit to this and their campaigns suffered, they lost time and money, they lost opportunities, and they ended up calling me back to recover missed opportunities and play catch-up. Usually I’ll get a callback after a few weeks but some are more stubborn and keep this up for months until they wave the white flag.
Online, things move fast so it’s better to make quick decisions and move quickly if you want to ride the momentum. That said, if you like being on the wrong side of the “I told you so!” scenario, that’s fine too. I’ll still be here for you — no judgement…
Here are some factors that can impact the success of your advertising campaigns on Google Ads:
KEYWORD RESEARCH: Understanding how to do keyword research to find the best, most relevant, and high-traffic keywords for your business is crucial. This helps create ads that appear in front of people who are actively searching for your products and services.
AD COPYWRITING: Writing ad copy that draws the attention of your target audience and resonates with them so they’ll want to click through to your website is important. You need to create ads that are relevant, informative, and engaging. Just as important, you need to create ads that keep away those people who aren’t likely to convert (i.e., the tire kickers).
LANDING PAGES: The landing page that people are directed to after clicking on your ad is a critical component of your campaign’s success. Your landing page should be optimized for conversions, with clear messaging, a strong call to action, and a user-friendly design. Fyi, most advertisers suck at creating effective landing pages and don’t get anywhere near the conversions they could be getting.
CAMPAIGN STRUCTURE: Setting up your campaigns and ad groups in a logical and organized manner is important for optimizing your budget and improving your Quality Score (a metric that measures the relevance and quality of your ads). This one is overlooked a lot but even if you get this right, it alone doesn’t guarantee great results or even that you’re getting the greatest return on investment (ROI).
MONITORING & OPTIMIZATION: Continuously monitoring your campaigns, analyzing your data, and making adjustments based on performance is
key critical to achieving great results and a positive return on ad spend (ROAS).
NOT LISTENING TO GOOGLE AD’S AUTOMATED RECOMMENDED ADVICE: I saved this one for last because it seems really counterintuitive that I’m telling you to ignore Google’s Ad recommendations until you think about it logically. In a nutshell, Google tries to provide valuable insights into optimizing your campaigns BUT it does not understand the context of your unique business goals, target audience, cost-effectiveness, niche, and external factors. That said, the best way to get horrible results, is to allow Google Ads to run an automated campaign for you (alternatively you can analyze the recommendations along with all the other insights you should be tracking to determine which optimizations are going to lead to max performance and visibility at the lowest cost).
“We’ve seen a significant increase in website traffic and sales since we started doing Google PPC with Ivan. I do recommend him.”
“Our Google Ads campaign helped us reach more people and working with Ivan was very easy. He explained everything without making me feel dumb for asking!”
“I can compete with bigger businesses in the area thanks to Google Ads. It helped me get many more customers and expand my local business into new areas.”
“Having you do our AdWords has been great for our small business. The investment was more than we were comfortable with at first but in the end it helped us reach our audience and improve our goals for online. We are extremely happy with the results!”
“We’re seeing alot of improvement since moving our Google advertising to DIGITAL IVAN. I thought we were doing a good job but now I see just how off the mark we were!”
“If I had to do anything different it would be listening to him sooner when he told me to invest in SEO using the top keywords from my ads. Lesson for anyone reading this is to take his recommendations and don’t procrastinate.”
How It Works: Order. Relax. Report. It’s really that simple.
1. Place Your Order
Contact me for pricing (if this is a brand new setup, you should be ready to share your maximum ad spend budget as well).
Relax while we review everything and lay the groundwork for your Google Ads campaign.
Place An Order
Payments are securely processed by PayPal.
1. Go to my PayPal link
2. Send a $300 deposit (I do this to avoid wasting time with anyone not serious because these calls take up a lot of my team’s time and resources; that said it’s 100% refundable if either of us decides not to move forward for whatever reason)
3. OPTIONAL — reach out with any questions
* If you need it, PayPal allows you to spread out your payment over 6 months (interest free).
** This is the white-label / reseller rate. You can easily mark this up to 2-3X and still be competitive.
Frequently Asked Questions
1. How does it work?
My process is chunked into three project blocks. Research and Strategy, Setup, and Management. First, every campaign begins with extensive keyword research and competitive analysis (this is the Research and Strategy phase). Next, me and my team build your ad accounts — if you don’t have them — or optimize them if you do. If needed, we can write and design your ads and set up campaign tracking (this is the Setup phase). After launch, your campaign goes through continuous tweaks and optimizations informed by our tracking data to make your ads lean mean goal-achieving machines (optimizations include adjusting bids for more efficient spend, updating negative keywords, testing ad copy, etc.; this is the ongoing Management or ‘ongoing monitor and optimize’ phase of the project).
2. How much does your Google Ads Management services cost?
Because all of our Google Ads campaigns are custom made for your unique situation, this number can vary a bit. That said, most people (agencies, too) are surprised at the level of quality I can deliver at a reasonable price. That’s why agencies and individual marketers resell this service. The best way to know if this is for you is by sending your refundable deposit (see above) and talk to me. It’ll be a quick and easy no-pressure conversation where you tell me a little about where you’re at right now, where you’d like Google Ads to take you, and I’ll give you an honest assessment of what it’ll take to get you where you need to be. Afterwards you can decide if you’d like to work with me or not. It’s as easy as that!
3. Can you manage my PPC campaigns on other platforms?
We are highly experienced running PPC ad campaigns on Google, Bing, Facebook / Instagram, Twitter, Amazon, and many other platforms. That said, I like to focus on Google because that’s the platform where you’re going to get the vast majority of your growth from however if it makes sense for your business and it’s a platform I support, I’m more than happy to set up, fix, or take the reins on them as well.
4. Can I review your ads, keywords, and landing pages before they go live?
Yes. Even though I’ve run [literally] hundreds of millions of ad impressions, no one knows your business and industry better than you so I’ll always get your approval to make sure we’re using the correct voice and that the messaging matches your brand.
5. Can you send white label reporting?
Pretty much everything Everything I do is reseller-friendly with regard to pricing and reporting and can be white-labeled, including my Google Ads and other PPC management services.
6. Do you guarantee results?
Just like everyone else, I can’t guarantee certain results because only Google can do that. I can however guarantee that I / we do things the right way, that you’re going to be getting high quality work, and that me and my team are going to go well beyond anyone else in the space to make sure we’re getting you industry-crushing Google Ads results.