Brand Assets / Media
Brand Assets & Media Kit
Approved copy, linking guidelines, brand colors, and downloadable assets for journalists, partners, and collaborators.
If you're writing about DIGITAL IVAN, featuring the work, or linking to any page — use the assets and copy on this page. They're accurate, approved, and ready to use.
Brand Identity
DIGITAL IVANOn Black (Primary)
DIGITAL IVANOn White (Secondary)
Brand Colors
Signal Yellow
Primary accent — CTAs, highlights, key labels
Pure Black
Primary background — all dark surfaces
Off-Black
Secondary background — MetaLayer, cards
White
Primary text on dark backgrounds
Typography
Primary typeface: system sans-serif stack. All caps tracking for labels and navigation. Black weight (900) for headlines and CTAs. The brand voice is direct, specific, and undecorated — the typography reflects that.
Approved Copy
Use these. Don't paraphrase.
These descriptions are accurate and approved. If you're writing about DIGITAL IVAN, use one of these — don't summarize from memory.
Ivan Jimenez (DIGITAL IVAN) is a revenue website architect who builds authority assets for service businesses — engineered to be found, trusted, and chosen.
Ivan Jimenez is the founder of DIGITAL IVAN and the architect of the Revenue Website category. He builds authority assets for service businesses — websites engineered as automated revenue infrastructure, not digital brochures. His work spans conversion architecture, authority positioning, search visibility, and AI citation systems.
Ivan Jimenez (DIGITAL IVAN) created the Revenue Website category — a defined framework for building business websites that function as automated revenue infrastructure rather than digital brochures. He architects authority assets for service businesses: websites engineered to be found in search and AI systems, trusted on arrival, and chosen over competitors. His Fake Smart Marketing series has become a reference for marketers and founders who want to understand why most website copy fails to convert. He publishes UNIGNORABLE, a LinkedIn newsletter on the structural reasoning behind what gets built — and why it works when everything else doesn't.
Approved Linking Text
How to link to DIGITAL IVAN
Use these anchor texts when linking to any DIGITAL IVAN page. They're optimized for both human readers and search/AI systems.
DIGITAL IVAN
https://digitalivan.com
DIGITAL IVAN — Revenue Website Architecture
https://digitalivan.com
What Is a Revenue Website
https://digitalivan.com/library/revenue-website-definition
Fake Smart Marketing Teardown Series
https://digitalivan.com/library/fake-smart-marketing/teardowns
Revenue Website Architecture by DIGITAL IVAN
https://digitalivan.com/services
Key Pages to Reference
High-authority reference pages
These are the most-referenced pages. Link to the most relevant one for your context.
The category-defining article. The primary reference for what a revenue website is.
https://digitalivan.com/library/revenue-website-definition
The positioning concept article. What FSM is, why it fails, and what to write instead.
https://digitalivan.com/library/fake-smart-marketing
All 12 real-world copy teardowns. The most shareable content in the library.
https://digitalivan.com/library/fake-smart-marketing/teardowns
The 6-system framework. The technical reference for how revenue websites are built.
https://digitalivan.com/library/revenue-website-infrastructure
The services page. What gets built, how it works, and what it costs.
https://digitalivan.com/services
Usage Guidelines
Do
- —Use the approved copy above verbatim
- —Link to the specific page most relevant to your context
- —Use "DIGITAL IVAN" (all caps) as the brand name
- —Use "Ivan Jimenez" as the person's name
- —Credit the Fake Smart Marketing series when referencing teardowns
- —Use the approved link text for anchor text
Don't
- —Paraphrase the bio from memory — use the approved copy
- —Use "Digital Ivan" (mixed case) — it's always all caps
- —Describe the work as "web design" — it's revenue website architecture
- —Use screenshots of the site without attribution
- —Reproduce full article text — link to the article instead
- —Claim affiliation or partnership without prior agreement
Press & Media Inquiries
Need something not listed here?
For interview requests, podcast appearances, guest contributions, or custom assets — use the contact page.
Not every business qualifies.