This diagnostic maps to the Revenue Website Infrastructure - the six systems that separate a revenue website from a digital brochure.
Answer Yes only if it is fully true for your current website. Partial credit does not exist in customer acquisition.
Does your homepage communicate what you do and who it's for within 5 seconds?
Do you have CTAs for multiple buyer readiness levels - not just one generic "Contact Us"?
Are pages sequenced to mirror how buyers make decisions (problem - solution - proof - action)?
Are your forms short, frictionless, and placed at natural decision points?
Do you have 5 or more reference-grade articles - not promotional blog posts?
Do your articles link to each other in a structured topic cluster?
Is your positioning specific to a defined category or problem - not generalist?
Does your content prove expertise with depth, not just claim it with statements?
Do you have specific testimonials with measurable outcomes - not generic praise?
Are trust signals placed near CTAs - not isolated on a separate testimonials page?
Do you clearly explain what happens after someone contacts you, including timeline?
Is there a risk reversal mechanism - a guarantee, clear scope, or process transparency?
Search Visibility Infrastructure
How discoverable your website is to buyers searching for what you offer
Do you have a content cluster structure - multiple interlinked articles on core topics?
Are meta titles and descriptions unique and keyword-specific on every page?
Does your site load in under 3 seconds on a mobile device?
Is your content structured so AI systems can extract and cite definitions directly?
Lead Generation Systems
How your website captures and qualifies prospects before any sales conversation
Do you have more than one lead capture mechanism - not just a single contact form?
Does your contact form include qualifying questions that help identify high-intent prospects?
Is there a free resource, tool, or diagnostic that attracts buyer-intent visitors?
Do confirmation pages set clear expectations and provide a useful next step?
Buyer-Focused Messaging
How clearly your website communicates value from the buyer's perspective
Is your homepage written for the buyer - not about your company's history or credentials?
Do you name the specific problem you solve - not just your service category?
Is your differentiation explicitly stated - not left implied or assumed?
Does your site avoid vague language like "solutions", "partnerships", or "world-class service"?
Revenue Website Infrastructure: The 6 Systems
The complete reference hub for all six infrastructure components this diagnostic is based on.