How well do you know your audience? Could you personify her? What are her interests?
More importantly, what keeps her up at night staring at the ceiling not allowing her to sleep?
If you don’t know these things, then what would you possibly have to put in an ad that you expect her to click on?
Only when you know her challenges are you able to convey your own understanding and thus your solutions.
Until then you’re any another school. Just like the others.
If you’re going to invest in anything, you should do it right.
When they said “if you build it they will come”, they were’t talking about just any old ad.
#DIGITALIVAN
#iLOVEmarketing
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.