Artificial intelligence (AI) is a field of computer science that focuses on creating machines that can perform tasks that typically require human intelligence, such as recognizing speech, identifying objects, making decisions, and solving problems.
AI systems can learn from data and improve their performance over time without being explicitly programmed to do so.
In simpler terms, AI is about creating machines that can think and learn like humans do, so that they can perform tasks that normally only humans can do.
This involves teaching computers to recognize patterns in data, make predictions based on that data, and even make decisions on their own.
With AI, computers can process vast amounts of information much faster and more accurately than humans, making them useful in a wide range of applications, from image recognition and language translation to self-driving cars and medical diagnosis.
In case you were wondering, I personally use AI to help me optimize Google Ads campaigns better (and faster) and I also use AI to help me come up with better ideas for blog content.
Ivan is a professional digital marketer and advertiser.
He’s been doing this forever and there are few people that know the ins-and-outs like he does at the strategic, technical, and optimizational / practical level.
Whether you’re thinking about advertising for the first time, or looking for help identifying issues and / or correcting current campaigns, Ivan will make the process a truly simple one.
He does not speak computer geek.
He discusses with you in plain and easy terms exactly what we need to do (and never tries to sell you on unneeded extras).
He cares deeply about creating useful and effective campaigns that highlight your brand — and he can be as much or as little involved as you need; from sharing insights with your trafficking team to actually being your team.
Contact Ivan with your digital advertising or marketing related concerns.