So, you have done all that you possibly could with your site’s SEO – created quality content, optimized it for relevant keywords, created an XML sitemap, garnered a lot of backlinks, and more. But despite all your efforts, you just can’t seem to break past your competitors in Search engine ranking.
I know that frustrating feeling because I myself struggled with SEO when I first started out. Fortunately, over the years, as my knowledge and experience in the field improved, I was able to devise novel ways to bring about massive improvements. The ones I will be sharing here won’t cost you a lot of time or money and neither requires any technical knowledge. So, without further ado, here are 3 quick SEO hacks to immediately boost your search ranking.
#1: Update Old Content
Search engine value content that is fresh. You can keep writing and producing more content, OR you can just update your existing ones – the latter certainly takes less time but delivers the same set of results.
There are a lot of areas where an old post might need an update. It could be that a certain piece of information is now outdated, or more information on the subject has been made available; it could be mistakes with the grammar, or you could add more visual content to enhance its quality.
Updating old content also changes its date, which potentially translates to a higher click-through rate. It’s a fact that people want the latest, most up-to-date content, and thus, would prefer to click on articles that appear to have been published more recently.
#2: Incorporate a Video
This is one type of SEO that is massively underutilized, but when used correctly, holds the potential to bring a massive jump in your search engine rankings. Incorporating video content helps SEO in three main ways:
Increases CTR: Adding video content has been shown to increase in organic search traffic by an average of 157%.
Lowers Bounce Rate: People spend over twice as long on pages featuring a video than those without
Generates backlinks: Adding video improves the quality of your content, and that generally means more chances of acquiring backlinks. I’m not talking about just a few ones here but hundreds of them if you can pull it off correctly.
As with your written content, the video you add will only work towards SEO if it actually brings something of value to the viewer and provokes a strong enough emotional reaction from their side to incite action (e.g., a comment or share). Keep this in mind when judging what type of video to add to your articles.
#3: Stop Using Huge Images
Sure, they make your content amazing but is it really improving the reader’s experience? Most probably, huge images bring harm instead, and by extension, harming your SEO as well.
Well, huge images mean a significantly higher page load time, and thinking from a visitor’s perspective, it can be incredibly frustrating to click on your article seeking a solution only for it take ages to load up.
Consider doing an audit of the images featured on your website and take note of their file size. If image sizes are too big, optimize their size and re-upload them.
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