Your priorities today seldom carry long term importance.
Urgencies from a year ago or even a month ago are gone.
What’s deemed URGENT [many times] gets solved on it’s own, becomes something people learn to live with, or fades.
Knowing you and your school will outlast them, does it make it easier for you to work on the real problems (like getting your message in front of prospective families) instead of the panic?
When a business does this, they’re saying they don’t value existing clients or loyalty.
Why not put something like this instead:
NEW CLIENTS ONLY*
(*loyal clients get 35% off)
Sometimes to move forward, you need to burn bridges.
Instead of trying to [ineffectively] help everyone with all their problems, why not be great at helping someone with the one thing your school is really good at?
Messaging that resonates with your audience will burn bridges (the ones that no one uses).