[Rainmaker] school doesn’t worry about awareness or interest or enrollments
The concern for them is whether to reject applications or create wait lists
A school that wants more enrollments simultaneously works on becoming a better school
Without that, their “message” is a lie
The Seed You’re Planting
3 years from now your future self is going to thank you.
That task you’ve been toiling at everyday is going to have paid off — month over month.
Growth is hardly ever linear. It typically hangs low at the X axis for a long time until suddenly it shoots up.
That’s when you start to see the results of your steady work.
Up until then it’s a seed you’re planting.
Even if you’re not sure of the harvest, today’s the day to begin.
Your priorities today seldom carry long term importance.
Urgencies from a year ago or even a month ago are gone.
What’s deemed URGENT [many times] gets solved on it’s own, becomes something people learn to live with, or fades.
Knowing you and your school will outlast them, does it make it easier for you to work on the real problems (like getting your message in front of prospective families) instead of the panic?