3 Effective Facebook Marketing Tips (for Local Businesses on a budget)

Effective Facebook marketing tips

With 2.7 billion+ monthly users, Facebook is easily among the most potent social media platforms to expand your audience and reach out to potential customers… yet with Facebook becoming increasingly saturated with competition, anyone without a heavy budget will struggle to see success on the platform.

That said, if you have a smaller or limited budget, you can still expand your audience reach and increase your following tremendously by following these 3 effective Facebook marketing tips:

1. Be Interesting

The key to Facebook success (and really social media success, in general) is to create value for your audience.

No one wants to see blatant self-promotion screaming at them on their feeds.

However, we’ll welcome it [ALL DAY!] if it comes in the form of interesting pics, curios facts, valuable data, relevant quotes, or resonating testimonials.

If you’ve been in business for awhile, you’re clearly doing something right.

Dig deep and spend time figuring out what you’re doing right and capture the essence of it in your social media posts.

Do this and you’ll see a DRAMATIC increase in engagement (and ultimately, sales).

2. Post Something Everyday

When it comes to winning on social media, consistency is key.

When doing business online, you always want to stay top-of-the-mind with both prospects AND clients!

You can easily do this with a regular and consistent social posting schedule so that your audience is reminded of you every day.

Btw, this is how big brands became household brands that we all know — when you see a brand like Clorox consistently, over time you end up storing it in your brain and the next time you need to get something REALLY CLEAN or REALLY WHITE, guess what pops right up in your mind?!

Social media, and Facebook specifically, makes it possible for you to do the same thing using this free trick (i.e., posting something everyday) that I guarantee many of your competitors don’t do.

In my own example, during the COVID pandemic, I needed a birthday cake for my 14 year old daughter.

The first place I went was social media, and the baker I used was someone I saw on my feed (Don Brigadeiro).

Here’s what’s so cool about this

…I didn’t even need to search Google because I found what I needed on social!

…had I gone onto Google, I’d have definitely seen other bakers and given choices and options, I’d have probably gotten the cake from someone else and NOT gotten to experience the awesomeness of Don Brigadeiro baker / owner David’s Brazilian brigadeiro cakes!

…finally, even if your local Facebook audience isn’t super huge, you can boost posts (more on this below) and run small ad campaigns so you CAN come up on local people’s feeds!

3. Supercharge Your Best Posts

If you’re looking for a guaranteed way to increase your Facebook engagements and following, boosting posts is likely your #1 option.

FYI, boosting posts is the equivalent of running a small ad campaign using your post as the ad creative.

Facebook offers a really easy way to boost posts and target exactly who you want to see your “ad”.

Remember, Facebook is in the business of making money so it’s in its best interest to have you boost as many posts as possible to the biggest audience but that wouldn’t make sense.

Here’s what you SHOULD do…

Instead of boosting posts arbitrarily, go through your posts and choose the one(s) that performed best and boost that one.

Because it already performed better than the others, you know you’re optimizing and maximizing your chances of it performing well if you boost it.

If those posts were already getting good reach organically, a promotion could will multiply that dramatically.

Of course, if you’re a local business, target the boost to show only to people in your local area.

Regarding duration, I’ve seen the best results after 4-5 days so leave it on for at least 5 days and don’t make any changes during that time.

Regarding ad budget, $100 a day per boosted post (for a small town for as many days as you can afford) is ideal however if that’s too much for you initially, figure out a number you’re comfortable with and work towards that $100/day because the sooner you get in front of more people, the closer you’ll be to becoming a top-of-mind brand that everyone remembers when they need the products / services / etc. you provide.

Need guidance or help tackling any of the above (or other important marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and what I would recommend to a friend or family-member (no salesy fluff or B.S.)… and then you decide how you want to move forward.

Learn more here.
 

      

Why Your School Needs Digital Outreach

Taking It Online: Why Your School Needs Digital Outreach

I thought about writing this post in the past but every time I sat down to actually do it, I convinced myself that school administrators and owners understand the importance of outreach and by default would have already realized the importance of digital outreach.

Boy was I wrong… sort of.

So yes, almost every public and private pre-k through 12 school administrator and owner understands the importance of outreach (digital and otherwise) however many don’t see it from the perspective of “outside their school”. You know, the parents, community, and families that don’t already have a relationship with their school.

THEIR perspective. So it’s kind of understandable that you deprioritize your school’s digital outreach and even allow other cooler / shinier things take priority. What you SHOULD know however is that if your school doesn’t include digital outreach as part of your overall strategy, you’re ignoring an important way to connect with prospective families, referral sources, and even existing families (which you should be nurturing as your biggest and best source of referrals).

Digital OutreachIn our tech-driven society, parents who are interested in finding a school like yours are going to be looking at your school’s website and social media so it’s vital that your school makes a great impression online.

1st Impressions Count

You never get a second chance to make a first impression. That’s a lie. Thankfully. People are forgiving. We love the underdog. If haven’t made good first impressions in the past, it’s not too late to start now. That’s the good news.

That said, it’s usually way easier to make a good impression upfront than to come back from a bad impression and having a visitor-focused school website that is informative, highlights your principal message, and makes it easy for people to contact you helps your school create a positive and impactful first impression.

Your website allows a potential new visitor the opportunity to learn a little bit about your school before they even step foot in the door. This helps ease their fear and answer questions about what to expect at your school.

Staying Connected Keeps Your School Top Of Mind All The Time

Social media is all connectivity and that translates to relationships and community &emdash; which is also what school is all about. Gone are the days of talking AT your community. Now it’s talking WITH your community. Your social media presence, including Facebook and Instagram (IG), helps showcase the life of your school.

Keeping your Facebook and IG active and up to date with new and encouraging content keeps your school relevant and engaged with your community. I strongly encourage using their Ads platform to ensure you’re getting your message out to your entire audience.

This Doesn’t Need To Be An Overwhelming Task

Most schools are not equipped to keep up with the fast-paced digital world… and that’s okay. I’d rather my school focus on being a great school and knowing how to hire great outside talent for their digital marketing than be great at digital outreach and not be such a great school (which eventually kills any good outreach).

A lot of school administrators and owners fit this profile. They know at a high level what needs to be done but simply need help getting there and that’s where I can help.

I have a team of pros and we make it easy for your school to reach your community online through digital marketing. We’ll help you build relationships and increase enrollments predictably and consistently. Here’s how we can help you:

Onmipresence

Instead of “playing catch-up” and chasing after leads, we use a proven system that gets you everywhere your audience is. It’s an easy way to make sure qualified families know who you are and can help increase engagement 2-5 times your current level.

Learn more.

Messaging

Chances are your school already has a message. If you’re like most schools, you probably have a few (or more) and try to work them in wherever possible.

Not good.

Bombarding people with different messages is just as bad, if not worse, than having no message at all! It leads to brand confusion and ultimately parents just end up moving on to a school that has a clear concise message that resonates with them. If you can’t articulate your message to one basic point or you can’t focus it on something that’s truly great about or unique to your school, then your messaging is probably doing more harm than good and your school may even be suffering brand confusion without you even knowing it!

We bring your messaging to the next level by helping you determine what’s truly great about your school and what makes you stand out over your competition. We’ll show you how to make your message resonate with your audience and get them clicking and engaging with you. We’ll also show you how to use these same strategies for your non-digital campaigns to increase effectiveness of those as well.

Learn more.

Social Proof

This is typically where many schools fall short which is sad because without this, you’re handicapping every great thing you’re doing at your school.

Parents today are looking at reviews and testimonials more than ever before and if your school doesn’t have hundreds (more if your school is big or has multiple campuses) of glowing reviews. We’re living in a world where people can pretty much say whatever they want and get away with it so it’s no big surprise that parents are absolutely paying attention to those reviews to see if your school is worth engaging.

Also, sites like Google and Facebook are making reviews a big part of their platform and putting reviews front and center as people navigate different schools on their platform.

All that said, we take social proof to the highest level with automated tools that make it easy for you to get hundreds of 4 and 5-star reviews on Google and Facebook (as well as popular school review sites) so if you’re struggling with getting reviews or need an efficient way to massively increase effectiveness, you definitely want to reach out to us.

Learn more.

The Bottom Line

By this point, you should be thinking to yourself how you’re going to start / improve your school’s digital outreach. That’s great!

If you’re going this on your own, I recommend working backwards and starting with the Social Proof section (assuming you have a working school that’s already doing great things; if not, there are other ways to get social proof legitimately but you’ve got to be more creative and it’s going to take considerably more effort).

If you want help from someone who’s done it before, has a proven system, and can help you do it for your school, click the button below to get started with your case study and I’ll be happy to go over your unique situation to see if I can help.

All the best!

Free Digital Outreach Case Study