Latinx Advertising is the term used to describe advertising to the more than 63 million people of Hispanic / Latino origin in the US. The word Latinx itself, is a relatively new term that emerged as a gender-neutral label to Latino Latina, one out of many nouns in Spanish that depends on gender.
Let’s face it. Multilingual marketing is a challenge… and as things become more globalized, the importance of multilingual marketing becomes increasingly apparent. However, a lot of marketers struggle with multilingual marketing campaigns and 95% will […]
The biggest factor driving the demand for advertising to a Hispanic market is its increase in annual purchasing power. It crossed $1.9 TRILLION in 2020. Regardless of your business, you need to be reaching Hispanic […]
An incredible 85% of Hispanic adults agreed that their culture was incredibly important to them in US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video a survey… implying […]