Category: PPC (Pay-Per-Click)

PPC (pay-per-click) is an internet advertising and online marketing model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. PPC advertising is usually associated with first-tier search engines, also called Search Engine Marketing (SEM) or Search Engine Advertising (SEA), but it can also include social media platforms and high traffic websites.

Why You Should Be Remarketing (and the number 6)

People go to multiple websites and apps to read reviews, comparison shop or look at photos. It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.ยน With […]