Category: Digital Marketing Strategies

This category includes articles discussing various digital marketing strategies, from content marketing to social media strategies and everything in between.

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What is a Micro-Nano Influencer on Instagram and TikTok?

In the context of social media platforms like TikTok and Instagram, micro and nano influencers are categories of influencers defined primarily by the size of their followings, which impacts their reach and the type of engagement they can generate.

These influencers are part of a broader influencer ecosystem that ranges from mega and macro influencers with millions of followers to micro and nano influencers with smaller, but often more engaged, audiences.

La Importancia de Aprovechar Customer Match en Google Ads

Este documento detalla los beneficios de subir las direcciones de correo electrónico de tus clientes a Google Ads para la publicidad dirigida, retención de clientes, expansión de tu base de clientes a través de audiencias similares, y la mejora del ROI. Destaca la importancia del consentimiento y el cumplimiento de la privacidad, y cómo estas prácticas pueden informar tu estrategia de marketing y decisiones basadas en datos.

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Why You Should Care About Google Allowing You to Upload Your Customers’ Email Addresses into Your Google Ads to “Improve Your Campaign Performance”

This document outlines the benefits of uploading your clients’ email addresses to Google Ads for targeted advertising, customer retention, expanding your customer base through lookalike audiences, and improving ROI. It emphasizes the importance of consent and privacy compliance, and how these practices can inform your marketing strategy and data-driven decisions.