3 Effective Facebook Marketing Tips (for Local Businesses on a budget)

Effective Facebook marketing tips

With 2.7 billion+ monthly users, Facebook is easily among the most potent social media platforms to expand your audience and reach out to potential customers… yet with Facebook becoming increasingly saturated with competition, anyone without a heavy budget will struggle to see success on the platform.

That said, if you have a smaller or limited budget, you can still expand your audience reach and increase your following tremendously by following these 3 effective Facebook marketing tips:

1. Be Interesting

The key to Facebook success (and really social media success, in general) is to create value for your audience.

No one wants to see blatant self-promotion screaming at them on their feeds.

However, we’ll welcome it [ALL DAY!] if it comes in the form of interesting pics, curios facts, valuable data, relevant quotes, or resonating testimonials.

If you’ve been in business for awhile, you’re clearly doing something right.

Dig deep and spend time figuring out what you’re doing right and capture the essence of it in your social media posts.

Do this and you’ll see a DRAMATIC increase in engagement (and ultimately, sales).

2. Post Something Everyday

When it comes to winning on social media, consistency is key.

When doing business online, you always want to stay top-of-the-mind with both prospects AND clients!

You can easily do this with a regular and consistent social posting schedule so that your audience is reminded of you every day.

Btw, this is how big brands became household brands that we all know — when you see a brand like Clorox consistently, over time you end up storing it in your brain and the next time you need to get something REALLY CLEAN or REALLY WHITE, guess what pops right up in your mind?!

Social media, and Facebook specifically, makes it possible for you to do the same thing using this free trick (i.e., posting something everyday) that I guarantee many of your competitors don’t do.

In my own example, during the COVID pandemic, I needed a birthday cake for my 14 year old daughter.

The first place I went was social media, and the baker I used was someone I saw on my feed (Don Brigadeiro).

Here’s what’s so cool about this

…I didn’t even need to search Google because I found what I needed on social!

…had I gone onto Google, I’d have definitely seen other bakers and given choices and options, I’d have probably gotten the cake from someone else and NOT gotten to experience the awesomeness of Don Brigadeiro baker / owner David’s Brazilian brigadeiro cakes!

…finally, even if your local Facebook audience isn’t super huge, you can boost posts (more on this below) and run small ad campaigns so you CAN come up on local people’s feeds!

3. Supercharge Your Best Posts

If you’re looking for a guaranteed way to increase your Facebook engagements and following, boosting posts is likely your #1 option.

FYI, boosting posts is the equivalent of running a small ad campaign using your post as the ad creative.

Facebook offers a really easy way to boost posts and target exactly who you want to see your “ad”.

Remember, Facebook is in the business of making money so it’s in its best interest to have you boost as many posts as possible to the biggest audience but that wouldn’t make sense.

Here’s what you SHOULD do…

Instead of boosting posts arbitrarily, go through your posts and choose the one(s) that performed best and boost that one.

Because it already performed better than the others, you know you’re optimizing and maximizing your chances of it performing well if you boost it.

If those posts were already getting good reach organically, a promotion could will multiply that dramatically.

Of course, if you’re a local business, target the boost to show only to people in your local area.

Regarding duration, I’ve seen the best results after 4-5 days so leave it on for at least 5 days and don’t make any changes during that time.

Regarding ad budget, $100 a day per boosted post (for a small town for as many days as you can afford) is ideal however if that’s too much for you initially, figure out a number you’re comfortable with and work towards that $100/day because the sooner you get in front of more people, the closer you’ll be to becoming a top-of-mind brand that everyone remembers when they need the products / services / etc. you provide.

Need guidance or help tackling any of the above (or other important marketing tasks that are getting neglected)??

The best way to actually SEE what I can do for you is by getting a free evaluation where I tell you what’s working, what isn’t, and what I would recommend to a friend or family-member (no salesy fluff or B.S.)… and then you decide how you want to move forward.

Learn more here.
 

      

How To Attract Parents To Your School Using Google Ads

How to promote a school using Google Ads

Attracting parents to your school can be difficult. You may be wondering where to begin. What sort of marketing avenues are relevant to your demographic?

With restricted budgets the norm, how can you ensure a reliable return on ad spend (ROAS)?

In this article, we are going to take a look at how to promote a school using Google Ads.

The 3 main elements of your Google Ads campaign

When putting together a marketing strategy for school promotion, there are three key elements you will want to address: paid ads, local results, and organic results.

Let’s take a look at each…

    Organic Results

    These are the results that Google determines to be the most relevant based on a huge assortment of factors.

    This can be anything from the relevancy of your website to the performance of it, i.e. your bounce rate, how quick it is to load, and so on.

    This is not a paid placement, yet it is one of the most important elements if you are wondering how to attract students to your high school.

    Tactics like search engine optimization and link building are critical here.

    Local Results

    This section relates to the local results whenever a search query is made with a location or include words like “near me”.

    When someone conducts a search of this nature, three schools, businesses, organizations, etc. will typically feature at the top of Google, alongside the contact information.

    Being one of the schools in your area that features in these sections enhances your visibility considerably.

    Paid Ad Results

    Finally, another option is paid Google Ads.

    You will be able to easily identify these, as they are placed in a green box and have the word ‘Ad’ written next to them.

Google marketing practices for schools

Now that you are aware of the key marketing mediums via Google, let’s take a look at the practices you should be putting in place.

Understanding Keyword Strategy

When it comes to Google ads of any nature, an effective keyword strategy is a must.

Keywords are simply phrases and terms that you use within your content and bid on when it comes to paid ads.

For example, you could select “new york school” as one of your target key phrases.

Updating Your Website

A lot of schools are guilty of having websites that are slow to load and difficult to operate.

This creates a negative impact on your ranking on Google.

Mastering Google Ads (formerly Google AdWords)

Google Ads is the platform for managing all your paid ads. A few tips…

  1. Make sure your ad copy is compelling so parents want to click
  2. Include keywords in your ad copy (it lowers your cost-per-click and boosts conversion)
  3. Once the parent is on your page, make sure it’s clear what steps they should take
  4. Continuously monitor ad performance to see what ads, keywords, and ad groups are driving the best performance

So there you have it… Easy tips for attracting parents to your school using Google Ads.

If you follow the tips above, you will have a good basis for increasing exposure online.

 

All the best,

– Ivan

Why You Should Be Remarketing (and the number 6)

People go to multiple websites and apps to read reviews, comparison shop or look at photos.

It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹

With remarketing, you can re-engage those families who previously visited your site and show them relevant ads while they browse websites and apps or watch videos on YouTube.

Wondering about remarketing numbers?

My clients on average are getting more than double their conversions using remarketing which allows us to use our click spend much more efficiently.

The remarketing outcome?

Our schools are spending far less advertising dollars than other schools who manage their own paid search.

They’re also getting way better results.

I recently spoke with someone who was getting the exact same results that I get but at 3X ad spend. He was spending thousands more OVER what my clients spend with my management fee included!

THE BOTTOM LINE

If you want to get the absolute best from your paid search / advertising tactics, make sure you’re remarketing.

If you’re only doing local SEO for your school, consider adding some pay-per-click (PPC) and remarketing so you can reach and engage with more qualified families more efficiently.

If you think you’re spending too much on clicks, chances are the biggest problem you have is that you’re not utilizing remarketing properly (so a remarketing fix or strategy session will drastically lower your costs and boost your results).

I have an incredibly effective tool that analyzes your Google AdWords campaign and lets you know if you’re wasting money and where you’re losing it. I run this analysis tool for new prospects to determine how much ad spend is being used inefficiently and to find missed opportunities.

If you’d like to know if I can get your school more enrollments by introducing my proven remarketing strategies and most likely save your school some money in the process, check out the free case study.

¹ Source: Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings, November 2013.