Most likely, your school’s location is listed wrong on its Google My Business listing (which feeds Google Maps). Simply put, Google My Business is a powerful tool that allows organizations to showcase their organization in […]
Category: SEO & Visibility for Professionals
…because if no one sees you, you don’t exist. This category is all about how to get found on Google and LinkedIn, high-impact content for search rankings, and keyword strategies that matter (i.e., personal branding meets SEO).
Stop blending in with the crowd and let’s optimize.
#WorkSmarterNotHarder
7 Ways To Improve Your School’s Website Ranking On Google For FREE (or almost free)
For school administrators and marketers, audiences can be broken up into two chunks. It’s easiest to think of them as qualified families that are actively looking for a school and qualified families passively looking for […]
Why Your School Needs Digital Outreach
Taking It Online: Why Your School Needs Digital Outreach I thought about writing this post in the past but every time I sat down to actually do it, I convinced myself that school administrators and […]
8 Easy Rules For Successfully Promoting A School
How To Promote Your School 101 – important rules to work by Why is more important than how. We all know how to get traffic to a website (the easiest way is to just buy […]
How To Market a School on Google to Get More School Enrollments
As the owner or administrator of a private school, you need to market it just as you would any other business. As an experienced digital marketer in education, my passion is helping good schools get […]