🚨 You’re either unforgettable or invisible. There’s no in-between. 🚨 Most people think branding is just a “nice-to-have.” They assume if their work is good enough, people will notice. They believe posting content here and […]
Category: Personal Branding & Thought Leadership
Your personal brand is your reputation in action—it’s how people perceive you, trust you, and decide whether to work with you. This category is packed with authority-building content strategies, help to position yourself as an expert, no-BS on how to leverage LinkedIn, blogs, and social media, and real talk on what works (and what’s a waste of time).
Stop blending in with the crowd and let’s build a brand that’s impossible to ignore.
#WorkSmarterNotHarder
Lifecycle Marketing: What It Is & Why You Should Be Doing It
Lifecycle marketing is a strategic approach to customer engagement that focuses on guiding potential customers from first awareness to purchase and beyond—maximizing lifetime value. Instead of just focusing on one-time sales, you nurture relationships at […]
AI in Influencer Marketing: The Secret Weapon Behind Personal Brands That Actually Convert
Most Influencers Are Doing It Wrong (And They Have No Idea Why) Everyone wants to be an influencer, a thought leader, a brand that commands attention and attracts business effortlessly—but most fail miserably. Why? Because […]
Thought Leadership Best Practices: How to Build a Brand That Commands Attention
Being Seen Isn’t Enough—You Need to Be Unignorable Most people who call themselves “thought leaders” are just posting content and hoping someone cares. That’s not thought leadership. That’s content noise. True thought leadership means owning […]
The Columbia University Crackdown: What It Really Means & Why It Matters
Cutting Through the Noise: The Truth Behind the Columbia Crackdown Columbia University is at the center of a federal crackdown that could reshape free speech, university funding, and campus activism across the U.S. The Trump […]
Instagram Growth is a Lie—Here Are the ONLY 4 Ways That Actually Work
Instagram’s Dirty Secret: They Don’t Want You to Grow for Free Let’s get real—Instagram’s algorithm is not your friend. For years, people were told to post quality content, use hashtags, and engage to build a […]
Do you recommend I use Path Social to grow my personal brand on Instagram?
Path Social is a platform that claims to help users grow their Instagram followers organically through targeted engagement however user experiences with the service appear to be mixed. Some users report positive outcomes, noting authentic […]
Master Your Personal Brand: Key Takeaways from the 2025 Series
Over the past few weeks, we’ve explored the key strategies to build, grow, and monetize your personal brand in 2025. Here’s a quick recap of what you’ve learned: 1️⃣ Define Your Brand Aesthetic Lay the […]