Category: BLOG

What to Fix First When ROAS Tanks

When ROAS tanks, most marketers panic in the wrong direction. They start rewriting ad copyOr changing bidsOr rebuilding audiences…but here’s the truth, if your post-click path is broken, nothing upstream will save you. If your […]

Who is DIGITAL IVAN?
(& Why You’re Here)

(If you’re Googling me, you’re either curious, serious, or lost. Let’s fix that.) ❝ Who is DIGITAL IVAN? ❞ I’m not here to play the algorithm. I am the algorithm. DIGITAL IVAN is the personal […]