When ROAS tanks, most marketers panic in the wrong direction. They start rewriting ad copyOr changing bidsOr rebuilding audiences…but here’s the truth, if your post-click path is broken, nothing upstream will save you. If your […]
Category: BLOG
Who is DIGITAL IVAN?
(& Why You’re Here)
(& Why You’re Here)
(If you’re Googling me, you’re either curious, serious, or lost. Let’s fix that.) ❝ Who is DIGITAL IVAN? ❞ I’m not here to play the algorithm. I am the algorithm. DIGITAL IVAN is the personal […]

This Isn’t Fitness Advice. It’s a Nervous System Intervention.
Straying from my usual topics this Friday morning. Not talking personal branding. Not talking marketing. This is about something I’ve been sitting with for months. Most men don’t need a better workout. They need a […]

Tell me if this new Reddit Threads Finder from Mangools is something I should care about
Yes, you should care about this new tool from Mangools if you’re looking to tap into highly targeted conversations for content creation or marketing insights. Use it to quickly identify Reddit threads relevant to your […]

IF I WERE A REAL ESTATE AGENT — I’D OWN THE ENTIRE MARKET
🚨 Most real estate agents are just walking business cards.They post generic listings, share motivational quotes, and call it branding.They wait.They hope.They blend in. If I were a real estate agent, I’d do it so […]

Why Your Viral Content Isn’t Building a Community (and How to Fix It)
You’re getting views.You’re getting likes.Maybe you’re even making decent money. But the comments? Crickets.The Discord server? Dead.The Patreon posts? Ghost town. You don’t have a reach problem.You have a connection problem. Here’s what nobody’s telling […]

Want to Look Like a LinkedIn Thought Leader Without Writing a Word?
Most professionals want to post on LinkedIn.But writing sucks up time. And let’s face it, you’ve got better things to do. What if I told you I could do it for you—without meetings, Zooms, or […]

IF I WERE AN AESTHETICIAN — I WOULDN’T BE INVISIBLE.
Most aestheticians play small. Cute logos. A few before-and-afters. A Reel here and there. Then they wonder why no one’s banging down their door. If I were an aesthetician, I’d be booked out months in […]