SSAI stands for Server-Side Ad Insertion, which is a digital advertising technique used to insert ads into streaming video content. With SSAI, the ad insertion process is done on the server-side, rather than on the […]
@digitalivan
Author: Ivan Jimenez
I’m a professional advertiser and digital marketer (here are some brands I’ve worked with).
I write about foolproof ways to get brand visibility and make sure you’re top-of-mind when your customers make purchasing decisions.
Does DoubleVerify or IAS track brand safety?
Yes, both DoubleVerify and Integral Ad Science (IAS) provide brand safety solutions to track and prevent potential ad placements on inappropriate content or environments. Here is a brief overview of both platforms: DoubleVerify DoubleVerify is […]
Is it worth it to post an as seen on NBC, FOX, CBS, banner on my website?
Whether or not it’s worth posting an “As Seen on NBC, FOX, CBS” banner on your website depends on your specific circumstances and goals. Here are some potential factors to consider: Credibility Having logos of […]
What is data analysis in digital marketing and advertising?
Data analysis is a critical component of digital marketing and advertising. It involves the process of collecting, interpreting, and presenting data to identify patterns and insights that can inform marketing and advertising strategies. In digital […]
Benefits & Challenges of Programmatic Advertising
Programmatic advertising has revolutionized the world of digital marketing. With the ability to automate the buying and selling of digital ad space, programmatic advertising has become a powerful tool for advertisers looking to reach their […]
What does Microsoft buying Xandr mean for existing Xandr customers like me?
Microsoft’s acquisition of Xandr does not necessarily mean that existing Xandr customers like you (and me) will experience any immediate changes to our services or products. However, in the long term, Microsoft’s ownership of Xandr […]
Where can I get one of those “featured” logos for my site?
Here’s a list of providers that offer “As Seen on NBC / FOX / CBS” press release services. <a title="" class="aalmanual" target="_blank" rel="nofollow" […]
What are the best blog ideas for my business?
The best blog ideas for any business: There are many great blog ideas that businesses can use to engage with their audience, build brand awareness, and establish themselves as industry experts. Here are some ideas […]