About Me

private school digital marketing expertI believe effective marketing should be available to all good schools.

— IVAN, digital marketing expert



I’m an entrepreneur born in New York City and raised on Long Island. I moved to Miami in ’99 where I became an accidental marketer while building a distribution business.

I say “accidental” though the truth is marketing has always been my calling. I always loved how good marketing could highlight the way a product or service can improve someone’s life.

I quickly realized “digital” was the future and dove headfirst into learning the algorithms, researching how people behaved online, and how their online actions differed from their offline actions.

My passion took me to SWISSLOGIC, a digital media consultancy, which I co-run with my longtime friend and creative genius.


Helping schools cut through their marketing clutter and focus on the few things that actually matter is what I love doing.

I advocate for education and feel it’s every parent’s responsibility to give their children the best education possible but for that to happen, good schools need to get better at letting people know they exist.

In reality, a lot of schools are NOT good at promoting themselves (resources play a big role in this) and in time begin to struggle, lose programs and services, morale goes down, the community loses interest, re-enrollment goes down, and eventually good schools close which is bad for both school and community.

By giving school leaders the tools and information they need to share their message with their communities, I can help end this vicious cycle and help good schools thrive!

I know my stuff and along with my team, we’re the best at what we do.

I’m not a rockstar or a ninja — just an honest and reliable person who knows how to get good Pre K-12 schools in front of the right people, at the right time, with the right message… I also know how to make it easy for people to spread the word about the great things happening at their schools.

  • I’ve personally managed millions of dollars of ad spend on behalf of clients and I’ve been able to consistently prove ROI.
  • I know how to identify what’s stopping a client from reaching their goals and putting together the right strategy and resources to meet those goals consistently.
  • People hire me because I can help them get where they need to be very quickly, because I’ve helped others in similar situations, and because I have a proven system that works.

Because I’m passionate about education, I put a massive amount of time and energy into researching behaviors and building products to help good schools succeed and I know I’ll service my schools better than anyone else (to read what people who’ve worked with me had to say about me, click here).

If you’re a school owner or administrator struggling with enrollments and want to get more of them consistently and with predictability, click the button below.

FREE Digital Marketing Case Study