I believe effective marketing should be available to every school doing good things.
I’m an entrepreneur born in New York City and raised on Long Island. I moved to Miami in ’99 where I became an “accidental” marketer while building a distribution business.
I say accidental though the reality is, marketing is my calling. I always loved how marketing could highlight the way a product or service can improve a person’s life.
I quickly realized the benefits of Digital Marketing and dove headfirst into decoding algorithms, researching behaviors, and figuring out how to get the very best from online marketing.
Fast forward some years and now I run a successful marketing consultancy (SMARTER CLICKS MEDIA) that provides on-demand marketing services for the marketing industry.
Here’s the thing that had been eating at me though…
I hated that there were so many good schools out there struggling when I had the ability and the solution to turn around any school.
The reality however, is that there are many schools I can’t help.
A lot of school leaders simply don’t know how to promote a school and I just don’t have the time or manpower to dedicate myself to every single preschool and K-12 school that needs me.
On a road trip, I thought to myself that if I could just clone myself, I’d be able to be productive even while I was enjoying time away with my family.
That’s when I had my “a-ha moment”.
I realized that if I could figure out how to pass along my knowledge, experience, and know-how (without all the fluff and high-level theory), and create a bulletproof school marketing plan, I could give non-marketing folks everything they need to do the exact same things for their schools that I do for my clients every day.
More importantly, I’d be able to reach every struggling school on the planet that needs my help by teaching them how to effectively promote school admissions…
From that point forward, I became committed to creating a new version of my system that ANY school can use to predictably and consistently generate 2 to 5X growth for their school on demand and with predictability (more about that here).
I’m not a rockstar or a ninja — just an honest and reliable get-it-done person who can get any pre-k through 12 school finding and attracting more families for enrollment than they ever could on their own (both consistently and on demand).
- I’ve personally managed millions of dollars of ad spend on behalf of clients and I’ve been able to consistently prove ROI.
- I know how to identify what’s stopping a client from reaching their goals and putting together the right strategy and resources to meet those goals consistently.
- People hire me because I can help them get where they need to be very quickly, because I’ve helped others in similar situations, and because I have a proven system that works.
To read what people who’ve worked with me had to say about me, click here.
I’ve put a massive amount of resources and energy into building products and services specifically designed for pre-k through 12 schools and helping them get in front of their customers (i.e., qualified families for enrollment).
I love my clients and my drive guarantees no one else can service pre-k through 12 schools better than me and my team. My products and services are the best in the market and I won’t stop until I’ve helped every good school that needs assistance.