Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?
That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk.
It wasn’t just another tired work event … it was an experience. And in our line of work, that sort of thing has a name: Experiential marketing.
While a surprising number of people haven’t heard of the concept, it’s kind of a big deal — there’s an entire three-day summit dedicated to it, and 65% of brands that use it say that it positively correlates with sales.
But what is it, exactly? And how has it been used effectively? We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere.
MOST PEOPLE WASTE TIME CREATING CONTENT THAT BLENDS IN. I MAKE SURE YOURS STANDS OUT—AND GETS YOU PAID.
I’m Ivan Jimenez, a digital marketer with 17+ years in advertising and over $100 million in optimized ad spend. I help high-level professionals turn their personal brand into an authority magnet—one that attracts clients, career opportunities, and influence without chasing.
If you’re serious about becoming unignorable, start here.