For companies today, mobile isn’t just important—it’s essential.
How many hours each day do you spend on your smartphone? Whether you’re checking your email, searching for a business, or reading the latest stories from Inc., most of us are constantly connected.
We’ve long since passed the time when mobile was a “nice to have” for businesses. Are you doing all you can to attract and convert mobile searchers when they’re looking to find a business fast? A mobile marketing strategy is a must if you want to reach consumers in today’s digital world and grow your revenue and profits.
Google has unveiled four powerful new
AdWords Google Ads features that will help businesses reach consumers whether they’re ready to buy something or go somewhere. Read on to discover how you can use them to make more money and grow your business.
Why is Google Making These Changes?
Google says that “trillions” of searches are conducted every year on Google.com globally (Google didn’t provide a more exact figure – and the last official figure Google revealed was 100 billion searches per month in 2012, or roughly 1.2 trillion per year). But more than half of those searches are being done on mobile devices.
Google actually began the process of rethinking its search results and ads earlier this year, with a goal of creating a more unified experience for its users across devices. Our first glimpse of the future came when Google removed text ads from the right side of search results and added a fourth ad spot to the top of results for highly commercial queries.
But now Google has completely re-imagined advertising for a mobile-first world.
When Ivan is not running ad campaigns, he’s helping people get more customers with bespoke interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).