With 2.7 billion+ monthly users, Facebook is easily among the most potent social media platforms to expand your audience and reach out to potential customers… yet with Facebook becoming increasingly saturated with competition, anyone without a heavy budget will struggle to see success on the platform.
That said, if you have a smaller or limited budget, you can still expand your audience reach and increase your following tremendously by following these 3 effective Facebook marketing tips:
1. Be Interesting
The key to Facebook success (and really social media success, in general) is to create value for your audience.
No one wants to see blatant self-promotion screaming at them on their feeds.
However, we’ll welcome it [ALL DAY!] if it comes in the form of interesting pics, curios facts, valuable data, relevant quotes, or resonating testimonials.
If you’ve been in business for awhile, you’re clearly doing something right.
Dig deep and spend time figuring out what you’re doing right and capture the essence of it in your social media posts.
Do this and you’ll see a DRAMATIC increase in engagement (and ultimately, sales).
2. Post Something Everyday
When it comes to winning on social media, consistency is key.
When doing business online, you always want to stay top-of-the-mind with both prospects AND clients!
You can easily do this with a regular and consistent social posting schedule so that your audience is reminded of you every day.
Btw, this is how big brands became household brands that we all know — when you see a brand like Clorox consistently, over time you end up storing it in your brain and the next time you need to get something REALLY CLEAN or REALLY WHITE, guess what pops right up in your mind?!
Social media, and Facebook specifically, makes it possible for you to do the same thing using this free trick (i.e., posting something everyday) that I guarantee many of your competitors don’t do.
In my own example, during the COVID pandemic, I needed a birthday cake for my 14 year old daughter.
The first place I went was social media, and the baker I used was someone I saw on my feed (Don Brigadeiro).
Here’s what’s so cool about this…
…I didn’t even need to search Google because I found what I needed on social!
…had I gone onto Google, I’d have definitely seen other bakers and given choices and options, I’d have probably gotten the cake from someone else and NOT gotten to experience the awesomeness of Don Brigadeiro baker / owner David’s Brazilian brigadeiro cakes!
…finally, even if your local Facebook audience isn’t super huge, you can boost posts (more on this below) and run small ad campaigns so you CAN come up on local people’s feeds!
3. Supercharge Your Best Posts
If you’re looking for a guaranteed way to increase your Facebook engagements and following, boosting posts is likely your #1 option.
FYI, boosting posts is the equivalent of running a small ad campaign using your post as the ad creative.
Facebook offers a really easy way to boost posts and target exactly who you want to see your “ad”.
Remember, Facebook is in the business of making money so it’s in its best interest to have you boost as many posts as possible to the biggest audience but that wouldn’t make sense.
Here’s what you SHOULD do…
Instead of boosting posts arbitrarily, go through your posts and choose the one(s) that performed best and boost that one.
Because it already performed better than the others, you know you’re optimizing and maximizing your chances of it performing well if you boost it.
If those posts were already getting good reach organically, a promotion could will multiply that dramatically.
Of course, if you’re a local business, target the boost to show only to people in your local area.
Regarding duration, I’ve seen the best results after 4-5 days so leave it on for at least 5 days and don’t make any changes during that time.
Regarding ad budget, $100 a day per boosted post (for a small town for as many days as you can afford) is ideal however if that’s too much for you initially, figure out a number you’re comfortable with and work towards that $100/day because the sooner you get in front of more people, the closer you’ll be to becoming a top-of-mind brand that everyone remembers when they need the products / services / etc. you provide.
Ivan is a professional advertiser and digital content marketer. Here are some famous brands he’s worked with.
When he’s not running ad campaigns, Ivan is helping people get more customers with free ai-powered interactive chatbots (i.e., virtual assistants for your website that turn prospects into paying customers).