We’re seeing record search activity on Google these days… and new searcher behaviors, too.
Our latest insights sees trending searches from all over the world.
These are the topics that people need to get through their daily routines and feel inspired in tough times.
As a business owner, you can help guide your audience with relevant content about the topics they’re looking for.
It strengthens your relationship and sets you and your brand as the leader and authority in your field.
So what’s actually trending?!
Here’s a preview:
- People are baking up a storm and homemade bread is on the rise.
- Parents need tips to keep their kids entertained and busy while they’re working)
- Personal care is more personal than ever… and people need help.
It’s easier than you think to be there for your customers—past, present, AND future!
Simple posts on your social media channels (this is what we’re doing on LinkedIn, Facebook, Instagram and Twitter) are an easy way to do this and all of those platforms let you boost your posts to get on more feeds and reach more people.
Ideally, you can write blog posts (which you’ll share on your socials so this is a 2-for-1 deal) sharing valuable resources, tips, and info so when people search Google, your brand comes up every time!
These are really easy ways to support your community, help your customers and clients, build rapport with new prospects, and adapt / grow your business.
Until next time… ADAPT OR DIE.