Ahh. Not having to go into the office everyday. Kicking back, living life on your terms, and never having to answer to anyone else… I wish.

It’s the end of August, the kids are back at school and I feel like I never got a chance to really disconnect OR relax.

I’ve been in the office (sometimes the dining room table, other times my garage work space, and at times Starbucks or some cafe with great ambiance, good wifi, and not too noisy) for 8 to 10 hours a day or running around with my laptop figuring out how to get internet in the middle of the Grand Canyon (true story).

Why do I do this, you ask? The DREAM.

Surely you have an idea of what your dream job is. For many, that dream job isn’t even a job but a business. Your own business. Then you jump into the reality of your business and it hardly matches your dream.

My Dream

I love design. I also love efficiency, making things better, and helping people.

I sometimes think I missed my true calling when I decided not to become a designer or an artist or a photographer. I imagine myself making the world a more beautiful place by showing people what was possible through vision, perspective, and a little creativity.

So my dream “workday” would be writing a few emails, publishing a blog post, and sharing inspiration on my social media. Then I’d spend an hour or so improving on my business (i.e., making it more accessible, getting the word out, creating more value for my clients).

Finally, I’d spend another hour or two on coaching / strategy with my clients.

Someone pinch me. Please.

The Reality

My reality barely resembles the above. It’s managed chaos.

I wake up early (5am early) to get in a bit of exercise before I start my day. Client calls start as early as 9am and then there’s the fires that need putting out. Sometimes servers fail or people don’t do what’s expected despite so much research and planning … and those don’t follow any schedule.
If you know me really well, you may have noticed a few changes in the past few weeks. I’ve started dedicating myself to the dream part of my business.

I want to be able to focus more on creating and scaling because the truth is no one ever got rich charging a fair price unless of course they figured out how to scale — which is what I’ve dedicated myself to.


Here’s my challenge. For the next 8 weeks, focus on achieving your dream.

Whether it’s being able to run a 5K (there’s an app for that), complete 100 consecutive push-ups (great regimen here), or starting that business you’ve always dreamt about, I challenge you to dedicate the next 8 weeks to making it a reality.

  1. Get a plan
  2. Take action
  3. Optimize your plan
  4. Keep your eye on the prize and stay on track
  5. Don’t make excuses (it’s only 8 weeks)

Setting goals is important but getting a plan and following it religiously is the difference between always wanting and actually having. You’d be surprised how much you could accomplish in only 8 weeks with a good plan and some discipline.

Set your goal and go for it. If you need help as you’re trying to reach your goal, reach out to me here and if I can help, I surely will. FYI, I know quite a bit about marketing and advertising and doing business online.

All the best!