People go to multiple websites and apps to read reviews, comparison shop or look at photos.
It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹
With remarketing, you can re-engage those families who previously visited your site and show them relevant ads while they browse websites and apps or watch videos on YouTube.
Wondering about remarketing numbers?
My clients on average are getting more than double their conversions using remarketing which allows us to use our click spend much more efficiently.
The remarketing outcome?
Our schools are spending far less advertising dollars than other schools who manage their own paid search.
They’re also getting way better results.
In fact, I spoke with a school administrator who was spending 10 to 15 THOUSAND dollars a month on AdWords and was getting the exact same results that I get for 1/3 the ad spend.
The marketing ad spend AND my management fee were less than half what this school was spending on clicks alone!
THE BOTTOM LINE
If you want to get the absolute best from your paid search / advertising tactics, make sure you’re remarketing.
If you’re only doing natural organic SEO, consider adding some pay-per-click remarketing so you can reach and engage with more qualified families for enrollment.
If you think you’re spending too much on clicks, chances are the biggest problem you have is that you’re not utilizing remarketing properly (so a remarketing fix or strategy session will drastically lower your costs and boost your results).
I’ve got a cool little tool that can analyze your AdWords and let you know if you’re wasting money and where you’re losing it. We run this analysis tool for new prospects to determine how much ad spend is being used inefficiently… also to find opportunities that are not being acted on.
If you’d like to know if I can get your school more enrollments by introducing my proven remarketing strategies and most likely save your school some money in the process, reach out to me using the contact info here and send me your name, school’s name, website address, etc. and my team will get that analysis out to you ASAP.
¹ Source: Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings, November 2013.