About me (in 2 seconds)

I’m a professional digital marketer and advertiser.

I help small brands and service providers run small localized search campaigns, marketing managers run big Google Search Ads campaigns with multiple 1000’s of keywords and 6-figure budgets, and big famous brands run millions of impressions across display, video, search, and social platforms (ex.) targeting specific audiences (ex.) to meet specific goals like more sales, brand awareness, etc.

A little more about me…

I’m a NY’er who’s now lived in Miami longer than I’ve lived in NY.

I’ve got lots of thoughts on the state of marketing and I’m deeply committed to all areas of optimization. That said, I’m very disappointed that 100% of the professionally managed advertising campaigns I look at (especially true of Google Ads campaigns) are poorly managed, hardly ever looked at, and mostly UN-optimized—and I have no problem showing you where the massive holes are in your campaigns that are draining your budget and robbing you of sales, revenue, growth, etc.

Contact me if you’d like me to take a look at your campaign.

Other interests

Even though Marketing (def.) and Advertising (def.) are a big part of my life, I have many other interests which revolve mostly around psychology, design, and optimization. When I’m not working, I’m probably with family, looking at cars, planning a road trip, listening to music, contemplating something, or just being a dad.

Who this site is for

This site is for people that need practical advice on getting more brand awareness, more sales / customers, or both.

Purpose / Mission

Aside from providing straightforward advertising advice, answering commonly asked questions, and sharing helpful resources in an easy-to-understand and self sustainable way, there’s no purpose / mission.

My private list

For my quiet announcements, you can request to be put on my private list.

Trending questions

1. Can my business get in trouble for not having an accessible website?

Yes, businesses can face legal issues if their websites are not accessible to individuals with disabilities.

2. What’s the simple definition of marketing?

Marketing is the strategy you use to get your ideal target market to know, like, and trust you enough to become a customer. All the things you usually associate with marketing, like advertising, are just tactics.

3. What’s the simple definition of advertising?

Advertising is making your offer known because if no one knows about it, no one can buy from you. There are four ways to advertise your offer:

1) Tell someone you know: warm outreach
2) Tell someone you don’t know: cold outreach
3) Tell many people you know: posting content
4) Tell many people you don’t know: running ads (i.e., Google Ads)

Affiliate links

Sometimes I’ll link to third-party websites that are affiliates. See my process for selecting those links on my affiliate disclosure.

Need to contact me?

The best way to contact me is through my Linktr.ee(if you’re trying to send a payment, please go to https://smarterclicksmedia.com/ and use the contact methods there).