Why You Should Be Remarketing (and the number 6)

People go to multiple websites and apps to read reviews, comparison shop or look at photos.

It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹

With remarketing, you can re-engage those families who previously visited your site and show them relevant ads while they browse websites and apps or watch videos on YouTube.

Wondering about remarketing numbers?

My clients on average are getting more than double their conversions using remarketing which allows us to use our click spend much more efficiently.

The remarketing outcome?

Our schools are spending far less advertising dollars than other schools who manage their own paid search.

They’re also getting way better results.

In fact, I spoke with a school administrator who was spending 10 to 15 THOUSAND dollars a month on AdWords and was getting the exact same results that I get for 1/3 the ad spend.

The marketing ad spend AND my management fee were less than half what this school was spending on clicks alone!

THE BOTTOM LINE

If you want to get the absolute best from your paid search / advertising tactics, make sure you’re remarketing.

If you’re only doing natural organic SEO, consider adding some pay-per-click remarketing so you can reach and engage with more qualified families for enrollment.

If you think you’re spending too much on clicks, chances are the biggest problem you have is that you’re not utilizing remarketing properly (so a remarketing fix or strategy session will drastically lower your costs and boost your results).

I’ve got a cool little tool that can analyze your AdWords and let you know if you’re wasting money and where you’re losing it. We run this analysis tool for new prospects to determine how much ad spend is being used inefficiently… also to find opportunities that are not being acted on.

If you’d like to know if I can get your school more enrollments by introducing my proven remarketing strategies and most likely save your school some money in the process, reach out to me using the contact info here and send me your name, school’s name, website address, etc. and my team will get that analysis out to you ASAP.

¹ Source: Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings, November 2013.

8 Most Important Paid Search Tips For Online Retail Businesses

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers.

With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per-click tips for online retail:

1) Segment Campaigns

Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal and individual items have different bidding values.

Let’s take ‘women’s clothes’ for example. You could easily just create a single ad group containing all women’s clothes ads; however, this could easily lead to poor performance. It would be a much better decision to segment your products into groups such as ‘blouses’ ‘jumpers’, ‘trousers’ ‘shorts’ etc.

Doing so will allow you to have much better control over bids and bid according to seasonality for example. However this could be taken a step further: it is actually possible to bid for each individual product, so if you know that yellow shorts sell better than the green ones, you can adapt your bids accordingly.

2) Focus on environmental factors

When reviewing your campaign performance, it is tempting to focus on the reasons why you are not making sales, but perhaps you should also be looking at when your campaigns are performing their best?

By looking at the reasons for “good performance,” you may find that your sales can be influenced by environmental factors such as the time of the day, the user’s device or the weather, to which you can also adapt your bidding strategy.

3) Use geographic bid modifiers

For both AdWords and Google Shopping campaigns, consider implementing geographic bid modifiers. Do you only deliver to a certain region? Restrict who can see your ads. Are there some areas that convert better than others? Bid up!

Keep reading…

4 New AdWords Features That Will Make You Money

For companies today, mobile isn’t just important–it’s essential.

4 New AdWords Features Will Make You Money
How many hours each day do you spend on your smartphone? Whether you’re checking your email, searching for a business, or reading the latest stories from Inc., most of us are constantly connected.

We’ve long since passed the time when mobile was a “nice to have” for businesses. Are you doing all you can to attract and convert mobile searchers when they’re looking to find a business fast? A mobile marketing strategy is a must if you want to reach consumers in today’s digital world and grow your revenue and profits.

Google has unveiled four powerful new AdWords features that will help businesses reach consumers whether they’re ready to buy something or go somewhere. Read on to discover how you can use them to make more money and grow your business.

Why is Google Making These Changes?

Google says that “trillions” of searches are conducted every year on Google.com globally (Google didn’t provide a more exact figure – and the last official figure Google revealed was 100 billion searches per month in 2012, or roughly 1.2 trillion per year). But more than half of those searches are being done on mobile devices.

Google actually began the process of rethinking its search results and ads earlier this year, with a goal of creating a more unified experience for its users across devices. Our first glimpse of the future came when Google removed text ads from the right side of search results and added a fourth ad spot to the top of results for highly commercial queries.

But now Google has completely re-imagined advertising for a mobile-first world.

Keep reading…