Why You Should Be Remarketing (and the number 6)

People go to multiple websites and apps to read reviews, comparison shop or look at photos.

It’s no surprise then, that consumers visit websites at least 6 times, on average, in the purchase process.¹

With remarketing, you can re-engage those families who previously visited your site and show them relevant ads while they browse websites and apps or watch videos on YouTube.

Wondering about remarketing numbers?

My clients on average are getting more than double their conversions using remarketing which allows us to use our click spend much more efficiently.

The remarketing outcome?

Our schools are spending far less advertising dollars than other schools who manage their own paid search.

They’re also getting way better results.

In fact, I spoke with a school administrator who was spending 10 to 15 THOUSAND dollars a month on AdWords and was getting the exact same results that I get for 1/3 the ad spend.

The marketing ad spend AND my management fee were less than half what this school was spending on clicks alone!

THE BOTTOM LINE

If you want to get the absolute best from your paid search / advertising tactics, make sure you’re remarketing.

If you’re only doing natural organic SEO, consider adding some pay-per-click remarketing so you can reach and engage with more qualified families for enrollment.

If you think you’re spending too much on clicks, chances are the biggest problem you have is that you’re not utilizing remarketing properly (so a remarketing fix or strategy session will drastically lower your costs and boost your results).

I’ve got a cool little tool that can analyze your AdWords and let you know if you’re wasting money and where you’re losing it. We run this analysis tool for new prospects to determine how much ad spend is being used inefficiently… also to find opportunities that are not being acted on.

If you’d like to know if I can get your school more enrollments by introducing my proven remarketing strategies and most likely save your school some money in the process, reach out to me using the contact info here and send me your name, school’s name, website address, etc. and my team will get that analysis out to you ASAP.

¹ Source: Google/Nielsen Study: Mobile Path to Purchase: Five Key Findings, November 2013.

How To Get Your School On Google Maps

Wondering how to get your school listed on Google Maps? Just follow these simple steps:

  1. Go to www.google.com/business and sign in (or create a free account)
  2. Search for your school name and address
  3. If your school appears, select it (if not, select “Add your business” and fill out the necessary info)
  4. Click the “Mail me my code” option to receive a verification code by mail within 1-2 weeks
  5. Upon receiving your code, go to business.google.com, select your school’s page, and click the red “Verify now” button to enter your code

And that’s it! Congratulations on claiming your Google Maps listing!

 

 

 

 

 

 

 

Confessions of an analog man in a digital world

I turned 56 last week. I’ve written for Digiday (the leading source for all things digital and tech in advertising, marketing and publishing) for a year and a half. This is my 100 percent truthful confessional: I don’t know if digital advertising is more or less of a scam than traditional advertising, and I know next to nothing about ad tech. Also, I don’t Snapchat or Instagram.

—Confessions of an analog man in a digital world