Your priorities today seldom carry long term importance.
Urgencies from a year ago or even a month ago are gone.
What’s deemed URGENT [many times] gets solved on it’s own, becomes something people learn to live with, or fades.
Knowing you and your school will outlast them, does it make it easier for you to work on the real problems (like getting your message in front of prospective families) instead of the panic?
When a prospective client presents their school, they’re giving me their attention and trust.
This is what I see:
- Who they are
- What they fear
- Their beliefs
- Their needs (and sometimes their wants)
This is what I’m looking for:
Who can they become?
Can they get there by themselves (without any help)?
If they can get there by themselves, can me and my team get them there quicker or more efficiently?
Which doors can we open together?
How can I support them?
Does it make sense to work together?
Admittedly, I don’t have as many clients as I could… but isn’t it a better to work with people you know without a doubt you can help then have the time to create an incredible solution that gives them incredible results?
You know what makes your school unforgettable, unmistakable, unmissable, and unignorable?
Being everywhere (and nowhere) at the same time.
Platforms like Facebook, and Google, and many others make it easy and [relatively] cheap to be everywhere your audience is.
If you aren’t taking advantage of this yet, why not?