I Don’t Appreciate Your Business

Happy Thanksgiving (I don’t appreciate your business)

When a business does this, they’re saying they don’t value existing clients or loyalty.

Why not put something like this instead:

30% off
NEW CLIENTS ONLY*
(*loyal clients get 35% off)

#DIGITALIVAN
#iLOVEmarketing
#messaging

Burning Bridges

Sometimes to move forward, you need to burn bridges.

Instead of trying to [ineffectively] help everyone with all their problems, why not be great at helping someone with the one thing your school is really good at?

Messaging that resonates with your audience will burn bridges (the ones that no one uses).

#DIGITALIVAN
#iLOVEmarketing

NO Marketing Is Good For Your School

SOS - the best solutions are generally the simplest ones (like making it easy for parents to leave 4 and 5 star testimonials on school review sites).

You’ve already been beaten over the head about the importance of saying ‘no’ yet we rarely apply it outside our immediate circle.

Are you truly able to say no to the newest / hottest marketing strategy?

Many aren’t (school leaders tend to be drawn to the new in the hopes that they may find something better, faster, or more efficient).

I see schools jump from marketing tactic to marketing tactic and prematurely shift strategies all the time.

At best its chasing two rabbits and at worst its shiny object syndrome.

Neither ends well.

The best solutions are generally the simplest ones (like making it easy for parents to leave 4 and 5 star testimonials on review sites).

Very little glamour… just consistent and predictable results that pay off incredibly huge in the longer term.

#DIGITALIVAN
#iLOVEmarketing
#socialPROOF