To some, ad blocking is a mortal threat to publishers. To others, it is an overblown fad. More evidence is mounting that ad blocking is more nuisance than existential threat today, but that could easily change.
A new survey of users found that only 41 percent of those surveyed were aware of ad blocking. But among those who are aware of it, 80 percent block ads on desktop and 46 percent do so on smartphones, suggesting it’s just awareness that’s holding back higher ad blocking adoption. And among those blocking, roughly half said they planned to ad block as long as they can.
The survey is part of a report, “Decoding The Adblocking Consumer,” by Midia Reseach, a London-based media research and consulting firm. It was done in March and is based on 3,600 respondents age 16 and up in the U.S., U.K., Brazil, Australia, France and Sweden.
The survey of ad blocking consumers also found that only 17 percent of desktop users would whitelist a site if politely requested to do so. But fully 28 percent said they’d stop visiting a site if they’re denied access — a move that could potentially cost the publisher an important audience segment. (Respondents were asked to select sentences that applied to them, so numbers don’t add up to 100 percent.)
For companies today, mobile isn’t just important–it’s essential.
How many hours each day do you spend on your smartphone? Whether you’re checking your email, searching for a business, or reading the latest stories from Inc., most of us are constantly connected.
We’ve long since passed the time when mobile was a “nice to have” for businesses. Are you doing all you can to attract and convert mobile searchers when they’re looking to find a business fast? A mobile marketing strategy is a must if you want to reach consumers in today’s digital world and grow your revenue and profits.
Google has unveiled four powerful new AdWords features that will help businesses reach consumers whether they’re ready to buy something or go somewhere. Read on to discover how you can use them to make more money and grow your business.
Why is Google Making These Changes?
Google says that “trillions” of searches are conducted every year on Google.com globally (Google didn’t provide a more exact figure – and the last official figure Google revealed was 100 billion searches per month in 2012, or roughly 1.2 trillion per year). But more than half of those searches are being done on mobile devices.
Google actually began the process of rethinking its search results and ads earlier this year, with a goal of creating a more unified experience for its users across devices. Our first glimpse of the future came when Google removed text ads from the right side of search results and added a fourth ad spot to the top of results for highly commercial queries.
But now Google has completely re-imagined advertising for a mobile-first world.