Why I do what I do
At 19 I bought a commercial cleaning franchise… this was my first taste of running a business and despite servicing my clients better than my competitors and making my prices affordable, I quickly found out that if I couldn’t invest money to get new clients, then I really didn’t have a business (and I was never going to grow my franchise).
I learned a lot and did manage to grow my business and found a niche catering to the businesses in New York that no one else
wanted was targeting.
Plastic Surgeons and Seafood Restaurants.
Try to imagine gallons of liquified human body fat, recently suctioned out of someone, sitting there in an office, hours long after the A/C is turned off.
Then there were the restaurants. I remember one client of mine who had a particularly large oyster bar and by 3am, all the shucked oysters that had fallen on the floor were pretty much encrusted into the rubber mats and onto the floor underneath.
It was so bad, my workers would fight to clean the restrooms instead.
I truly despised those nights when employees wouldn’t show up for work and I had to spend my entire night cleaning around bags of human fat and scrubbing disgusting toilets then prying shells and dry oysters from heavy rubber restaurant mats all over Manhattan and Brooklyn after a long day of macro economics and an 8 hour shift at one of Madison Avenue’s busiest coffee shops (I was studying full-time and had a full-time job).
As bad as it all was, and believe me it was BAD, I learned the importance of servicing a client better than anyone else and what it meant to put a clients’ needs before your own.
I also learned how to find my market wherever they are (even when it looked like no one was interested in my products and services) and how to deliver a message that spoke to them in a way that let them know I understood their situation, knew their pain, and had the solution to get them from Point A (where they were in their bad situation and not feeling good) to Point B (where they wanted to be and feeling good).
That last one was a big one and totally worth all those sleepless nights.
Eventually, I grew my monthly billings enough to quit my day job as a barista and I was even competing with a huge commercial cleaning company on a bid to maintain an entire floor of the World Trade Center (fortunately, someone underbid me on that one).
I ended up selling my franchise and moving to Miami to start a new business with the promise that I wouldn’t make the same mistakes and if given the opportunity, I would always try to help others avoid the same mistakes I made so they could learn from my trials and errors.
Eight years later, two life-changing things happened in my life.
My grandmother, the center of my family and coming up on her much anticipated 80th birthday, is followed coming out of the bank and is brutally attacked and robbed. It’s all over the news and the details are seriously horrific.
After a month of intense suffering and battling the injuries of an unbelievably brutal beating, she dies.
My world is shattered.
After a mix of feelings and emotions, I decided life was too short to live without deeper purpose and some sense of greater fulfillment (neither of which I was getting from my job which although paid well, had me promoting things I didn’t necessarily stand behind and at times working with people I didn’t respect).
I decided I wanted to help people and the best way I knew how was through Digital Marketing so I decided I would work on building a digital advertising and marketing company that would help people cut through the clutter of what everyone is telling them they should be doing and help them focus on the stuff that really mattered.
The foundation for my digital agency was starting to take shape and I had all the time in the world to make this happen because I had “a good job”.
Then the 2nd hit comes…
The company I’m working for starts laying people off in massive waves.
Full departments, here today and gone tomorrow. People crying in the hallways. It was bad. After the third or fourth time, people stop crying and everyone became numb.
Eventually the whole office is liquidated and I find myself joining the ranks of the newly unemployed.
I decided this was the time to launch my digital marketing company because I wasn’t going to get sucked into the offers to head up a marketing-department-of-one where I’d be struggling just to get by and doing the job of an entire marketing team.
As teams were getting smaller and leaner, people were getting bombarded with work from all sides and things were falling between the cracks.
Important work was being neglected every single day.
I saw a huge marketing gap that needed to be filled and had this idea that I could run a successful digital marketing company providing quality marketing and advertising services to at a fair price and still be profitable (PLUS I’d sleep well at night knowing I’m helping great businesses all over the world reach people looking for the products and services they provide).
I knew with my experience, I could help a lot of people struggling to get their marketing tasks handled efficiently and help move them them from “Marketing Stressed” to “Marketing Confident” knowing all their critical marketing work is being expertly handled.
It was a slow process but in 2015, SMARTER CLICKS MEDIA officially launches with two clients.
The marketing company continues to grow steadily with an amazing team of talented individuals working remotely all over the world serving our clients with the following best-in-class solutions:
- Web Design & Development
- Advertising & Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing & Management
- Business Listings
- Reputation Management
- Call Tracking
- Website Reporting & Analytics
- Smart Technologies
- Back-Office Services
- COMPLIMENTARY Digital Footprint Report Card
Through our work, SMARTER CLICKS MEDIA pays homage to my grandmother’s memory and honors her strength, courage, tenacity, love, kindness, and service.
If you’d like to learn more about our technology and the work we do at SMARTER CLICKS MEDIA, click here.
For all other inquiries, click here.