You know what makes your school unforgettable, unmistakable, unmissable, and unignorable?
Being everywhere (and nowhere) at the same time.
Platforms like Facebook, and Google, and many others make it easy and [relatively] cheap to be everywhere your audience is.
If you aren’t taking advantage of this yet, why not?
When a business does this, they’re saying they don’t value existing clients or loyalty.
Why not put something like this instead:
NEW CLIENTS ONLY*
(*loyal clients get 35% off)
Sometimes to move forward, you need to burn bridges.
Instead of trying to [ineffectively] help everyone with all their problems, why not be great at helping someone with the one thing your school is really good at?
Messaging that resonates with your audience will burn bridges (the ones that no one uses).