About me (in 2 seconds)
I’m a professional digital marketer and advertiser. My experience includes everything from helping small local brands run $500 a month campaigns on Google all the way up to media buying and optimization for 7 and 8 figure advertising campaigns for big, famous brands wanting to get more awareness, customers, data, or all of the above.
A little more about me…
I like helping local, smaller businesses—especially minority-owned businesses—because they’re not a glamorous or very lucrative market, so they don’t typically have the best products or solutions available to them (you can read more about that here).
That said, I write straightforward and honest advice for people who need it about marketing and advertising with a lean towards practical minimalism, value, efficiency, and growth.
For people that need a little more help, I provide services through SMARTER CLICKS MEDIA.
When I’m not working, I’m with family, looking at cars, planning road trips, or listening to good music.
Who this site is for
This site is for people that need practical advice on getting more brand awareness, more sales / customers, or both.
Purpose / Mission
It’s really not that serious. There’s no purpose or mission. I’m just providing honest and straightforward advice, answering commonly asked questions, and sharing links.
My private list
For my quiet announcements, you can request to be put on my private list.
Frequently asked questions
- Can my business get in trouble for not having an accessible website?
Yes, businesses can face legal issues if their websites are not accessible to individuals with disabilities. - What’s the simple definition of marketing?
Marketing is the strategy you use to get your ideal target market to know, like, and trust you enough to become a customer. All the things you usually associate with marketing, like advertising, are just tactics. - What’s the simple definition of advertising?
Advertising is making your offer known because if no one knows about it, no one can buy from you. There are four ways to advertise your offer. 1) Tell someone you know: warm outreach; 2) Tell someone you don’t know: cold outreach; 3) Tell many people you know: posting content; and 4) Tell many people you don’t know: running ads (i.e., Google Ads).
Affiliate links
Sometimes I’ll link to third-party websites that are affiliates. See my process for selecting those links on my affiliate disclosure.
Need to contact me?
The best way to contact me is through my Linktr.ee.
If you’re trying to send a payment, please go to the SMARTER CLICKS MEDIA website and use the contact methods there.